EXECUTION
A well thought out strategy and planning lead to a masterful execution. As execution is truly consumer facing as it expresses the brand, the ability to creatively shift and then fine tune the execution to how the consumer reacts is essential.
The stage will be different, the lighting will be off, the crowd will be fickle, and the speakers not right, but by shifting and fine tuning during execution we unlock and create opportunities that did not exist in the original strategy to drive awareness, engage the consumer, and create success. Great musical artists will shift to the crowd during a live performance or concert. A great strategy reacts to the consumer.