MARKETING & BRAND PLANNING
Art inspires me. I admire my mother for having such a successful career as an ICU nurse but also for her amazing artistry in both the kitchen and on canvas with her ability to time and plan.
Timing and planning is absolutely key as the power of a marketing campaign relies on impeccable timing. In the kitchen, a chef knows the specific timing of everything that goes into each course. The chef understands how to warm up and introduce his guest to a flavor through an appetizer to allow other flavors to speak elegantly in the following entrée - there is a strategy and an appropriate timing for everything. Similarly, in watercolor a painter knows to place the softer, lighter colors then moves to the grave, darker ones to ensure that the piece is well composed and thus can create a masterpiece
You have the opportunity to create a big impact for your brand and product. You create a more dramatic statement and draw more attention when you turn on all the lights in a space together as opposed to turning them on one by one. By doing this you make 10 feel like 100 and a thousand feel like a million.